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Viral posts have its special place in a marketer’s heart, because they solve multiple problems at once: provide free reach, increase recognition, and also bring feedback like ‘So that was your project? Cool!’

Of course, you want to make popular posts to go viral. Let’s find out how.

Viral posts have its special place in a marketer’s heart, because they solve multiple problems at once: provide free reach, increase recognition, and also bring feedback like ‘So that was your project? Cool!’

Of course, you want to make popular posts to go viral. Let’s find out how.

Why Going Viral
Posts promoting by themselves are SM marketer’s dream, and this is exactly the definition of viral content: posts making users so interested that they themselves share the information with friends.

Viral posts improve engagement – the number of likes, comments, shares. They bring new subscribers to the page and reach farther. The brand receives free mentions. If your post going viral you will get huge reach and attention of potential customers.

How to Come up with a Popular Post
Of course, there’s no algorithm for creating cool viral posts. Sometimes, even not very good content may pop, while cool and interesting content may, on the contrary, underreach – for example, due to an important event happening in the day of posting and filling the entire media space. That’s why you can never be completely sure whether the content will succeed or not.